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October 2024

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Marketing

AI Conversion Rate Optimization — What Are the Benefits & How to Use It in Your Business

Oct 28, 2024 Comment on AI Conversion Rate Optimization — What Are the Benefits & How to Use It in Your Business

Being a marketer is hard — I feel it’s always been this way, but now

Marketing

Promises and our best

Oct 28, 2024 Comment on Promises and our best

There is a significant difference between, “I promise,” and “I’ll do my best.” Promises are

Marketing

“No Decisions” – Why They Happen and What You Can Do About Them

Oct 27, 2024 Comment on “No Decisions” – Why They Happen and What You Can Do About Them

The quest to understand how people make buying decisions has probably consumed more brainpower than

Marketing

“I didn’t see you there”

Oct 27, 2024 Comment on “I didn’t see you there”

Someone I’ve worked with over the years happened to be driving down my street. I

Marketing

Boring to who?

Oct 26, 2024 Comment on Boring to who?

Sometimes, marketers, musicians or speakers dig themselves into a solipsistic rabbit hole. They’ve heard their

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