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October 2024

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Marketing

Wearing the costume

Oct 31, 2024 Comment on Wearing the costume

There’s a huge difference between carrying a stethoscope and being a doctor. And being a

Marketing

6 marketing takeaways from Longlegs’ campaign of terror

Oct 31, 2024 Comment on 6 marketing takeaways from Longlegs’ campaign of terror

Mid-June, 2024. A full page of indecipherable glyphs runs in The Seattle Times, with the

News

Stop Selling, Start Closing: Win More Business with Self-Selection Tools [Endless Customers Podcast Ep. 74]

Oct 30, 2024 Comment on Stop Selling, Start Closing: Win More Business with Self-Selection Tools [Endless Customers Podcast Ep. 74]

About This Episode As businesses, we’re up against a new wave of customer expectations: more

Marketing

Five lessons from week one of This is Strategy

Oct 30, 2024 Comment on Five lessons from week one of This is Strategy

Once you decide to write a book about strategy, it raises the bar for having

Investments

Emotional Ads Work Best

Oct 30, 2024 Comment on Emotional Ads Work Best

The idea that ads engaging us emotionally perform better than those relying solely on logic

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