Thanks to the multiple expert podcasts available, B2B marketers have plenty of opportunities to access some of the greatest marketing minds and learn from their successes (and failures).
55% of people listen to podcasts to learn something new, and 77% claim to have made smarter decisions because of what they have heard in a podcast.
There’s no denying that you should tap into podcasts to grow your B2B marketing skills. But there are only so many podcasts you can listen to on your way to work or in your free time, so choosing those that add value to your marketing efforts is essential.
Why Listen to a B2B Marketing Podcast?
Marketing podcasts can be a fountain of knowledge. Where else could you tap into some of the most successful marketing leaders’ minds and gain first-hand insights from their experiences? From tried-and-tested tips on social media to advice on paid ads, web performance, and customer insight, these podcasts can supercharge your marketing strategy. However, the reality is that most marketing content is B2C-oriented by default.
B2B marketing is vastly different from B2C marketing. While B2C is all about strategies to play to customers’ emotions and incite quick purchasing decisions, B2B marketing leaders must take a more staged approach and adapt to inbound and outbound sales and longer sales cycles.
Each key decision-maker and stage of the buying process requires different marketing efforts. Generally, B2B audiences are also more data-driven, use more business-focused social media like LinkedIn, and are likely to come across your content via their work laptops and desktops.
But fear not – B2B marketing isn’t as niche of a podcast category as you may think. Whether you want to improve conversion rates, enrich your demand generation funnel, or simply learn what not to do in B2B marketing in 2024, there is an episode for anything.
How to Choose the Right B2B Marketing Podcast
Numbers are telling, so you should start by checking how many active listeners these podcasts have. While a low number doesn’t necessarily mean the podcast won’t be helpful, thousands of listeners will tell you that this podcast is teaching something worthwhile.
Look also for podcasts that bring on true B2B marketing gurus for interviews. You want to learn from the best, so you should get insights and tips from all the top B2B marketing leaders, including Heads of Marketing, CMOs, CEOs, demand gen managers, or consultants with multiple years of industry experience.
Lastly, ensure that this podcast gives you actionable tips you can put into practice. Podcasts must teach you something new—whether that’s a niche feature on improving CRM automation, analyzing customer data, or building a GTM strategy for a new product.
Ideally, you should have a pen and paper or notes app readily available to write down all the tips and tricks you just learned. If your notes app is empty after a podcast episode, it may be time to choose another podcast.
Top 9 B2B Marketing Podcasts
1. GaryVee Audio Experience
With over 5.3 million followers on LinkedIn, entrepreneur Gary Vaynerchuk is one (if not the) person to follow to learn more about marketing and business. His podcast, the GaryVee Audio Experience, covers general advice on personal branding, business growth, social media, and even demand generation tactics in this AI world. The formatting ranges from fireside chats to keynote speech recordings and interviews.
Best For
Getting inspiration and motivation to succeed.
Listener Review
I could listen to Gary nonstop! He encourages me to go out and get what I want! So real, so candid, and so empathetic!
2. Behind the Post
Behind the Post offers actionable tips and tricks for B2B social media managers. Oktopost’s Behind the Post with Alina Dallal is the perfect no-fluff podcast.
Allina publishes a new episode bi-weekly with successful social media managers who discuss how to use social media effectively in the B2B space, tips for staying creative, and best practices for managing several social accounts at once. The result is practical guidance on social media, content, and branding and insights into the latest social media trends and features.
Given that Oktopost is a leading, feature-rich social media management platform, we make it a point to know as much as possible about B2B social media. Oktopost is specifically designed for B2B, so this podcast follows suit.
Best for
Social media managers and their teams are looking to supercharge their social media impact.
Listener review
I love this podcast. There’s a great takeaway in each episode!
3. Exitfive
Exitfive was founded by Dave Gerhardt, a former startup CMO who also hosts this podcast. Interviewees include CEOs, COOs, and marketing leaders of popular B2B platforms like Slack and Jasper. Each episode covers an essential aspect of modern B2B marketing, such as planning, strategy, operations, ABM, demand generation, product marketing, brand, content, and social media. A new episode drops every 3-4 days.
Best for
Hands-on advice across all marketing areas.
Listener review
Every episode of Exit 5 has been interesting, thought-provoking, and valuable to my work. I find myself leaving the office and heading straight for the Exit 5 page to listen to the newest episode on my way home – I cannot overstate how much this podcast has given me new ways of thinking about.
4. Women in B2B Marketing
Women in B2B Marketing is a biweekly podcast about female power (and empowerment). As expected, interviewees include successful female CMOs, Heads of Marketing, and consultants across various organizations. It is hosted by Jane Serra, a B2B marketing guru with over 15 years of industry experience. Topics include owned media strategy, knowing your customers, leveraging trends, career guidance, and building teams for success.
Best for
Female marketing leaders looking to advance their careers.
Listener Review
Jane is a top podcast host with great energy! I loved the episode with Anne Murlowski about leveraging neuromarketing & storytelling for B2B marketing. What stood out to me the most was what she said about how if you use AI as copy on your website, it won’t stand out and that it’s important to have your voice and tone showing.
5. Breaking B2B
Previously called the Business Growth Show, Breaking B2B is a weekly podcast that provides actionable tips on website strategy, SEO, paid campaigns, and lead generation. Its founder, Sam Dunning, hosts the podcast and chats with marketing leaders of innovative businesses to gather tactical advice in each 45-minute episode.
Best for
Driving leads and improving sales ROI.
Listener Review
Great podcast with actionable sales and marketing tips.
6. The SaaS Podcast
If you thought B2B marketing was niche enough, enter marketing specifically for SaaS products. The SaaS Podcast is a weekly podcast with SaaS leaders, where we learn more about the highs and lows of their journeys in growing their startups, as well as key learnings and advice. Topics include overcoming new category challenges, content optimization to improve conversion, bootstrapping, standing out from the competition, and scaling your enterprise successfully. There are over 400 episodes available to stream now.
Best for
SaaS marketing and sales leaders.
Listener Review
This podcast is incredible – it provides unrivaled access to people and information that would otherwise be impossible. Omer has done a great job creating a format that enables him to navigate through each entrepreneur’s story and extract as much information as possible in less than an hour.
7. The B2B Marketing Gap
Aimed at B2B Marketing Managers, this podcast covers everything from creating a marketing plan to leveraging TikTok as a B2B business and filling your sales pipeline. Contrary to most podcasts, there are no interviews here. Instead, the host, “B2B Jade,” shares her career experiences and learnings with her listeners in a more intimate and personable style. There is a new episode every other two weeks, and plenty of episodes are available to catch up on.
Best for
Personal stories and confidence growth.
Listener Review
Jade is every B2B marketer’s bestie! I am obsessed with this podcast! Every episode helps grow my confidence in the corporate space.
8. B2B Revenue Vitals
Previously State of Demand Gen, B2B Revenue Vitals is hosted by Chris Walker, the CEO of Refine Labs. Through interviews, AMAs, and recordings of special events, Chris provides exclusive insight into building a successful B2B business, with practical tips on improving marketing ROI, content creation, strategic budgeting, and web development trends. A new episode airs every four days.
Best for
Bottom-of-the-funnel and growth marketing.
Listener Review
Chris Walker redefined demand gen and took it to another level. He’s my go-to for all things B2B, and this podcast is absolutely fire.
9. Radically Transparent
Ever wonder what keeps a CMO up at night, professionally? Join host Jen Gutman as she asks the hard questions of today’s marketing leaders in unfiltered conversations. Radically Transparent is a bi-weekly high-energy explosion of B2B knowledge from one of the industry’s finest, Jen Gutman, Director of Customer and Product Marketing at Oktopost. Jen brings her experience into the limelight with guests from all walks of life within the B2B marketing industry. This podcast brings a fresh perspective on the industry, humorously challenging guests to expose the radically transparent truths behind being a modern-day B2B marketing leader.
Best for
B2B Marketing professionals tuning into down-to-earth real dilemmas and marketing challenges.
Love this podcast series! Keeps me both entertained and informed on all things B2B.
Doing B2B Better
Sometimes, you need technical guidance on how to work with a marketing tool or employ a new paid ad strategy, and other times, words of encouragement and inspiring stories are enough to propel you to take your marketing plan to the next level. That’s why listening to insightful, expert podcasts is always a good idea.
If you want to improve your social media results, a B2B-specific platform like Oktopost can help. Oktopost is a complete social media management tool that automates post scheduling across any social channel. It also offers features such as social listening and employee advocacy to maximize your social media. Book a demo to see how Oktopost can fast-track your way to achieving your B2B marketing goals.
