About This Episode
Time is a precious commodity. As a business owner, marketing, or sales professional, you’re likely juggling multiple responsibilities, leaving little room for creating and maintaining a robust social media presence. Sound familiar? You’re not alone. Many medium-sized businesses, even those pulling in over $5 million in annual revenue, struggle with this very issue.
But what if we told you there’s a way to dramatically improve your LinkedIn engagement with just one hour of effort? Intrigued? Let’s dive into an eye-opening experiment conducted by Brian Casey, a head coach at IMPACT, and explore how AI tools like Opus Clip can revolutionize your social media strategy.
The One-Hour Challenge: A Game-Changing Experiment
Brian Casey, like many busy professionals, found himself with a spare hour and a desire to make the most of it. His goal? To see what he could accomplish in terms of personal branding through old video content that had already been created. The result? A social media experiment that yielded more LinkedIn traction than he’d seen in the past five years.
Here’s what Brian did:
Utilized existing long-form video content
Used Opus Clip, an AI-powered video editing tool
Created and scheduled ten social media posts for LinkedIn
Distributed these posts over a two-week period
The Outcome: Surprising Engagement and Reach
For pretty minimal effort, the results were pretty good! Brian shared analytics from just one of his posts (not even the highest-performing one):
126 total views
100 unique viewers
29 minutes of total play time
But it’s not just about the numbers. The real magic lies in who was viewing the content. Brian noted, “On LinkedIn, you can see who views it by demographics. Marketing specialist, website manager, executive director, salesperson, founder… if I were to want to go and prospect, that’s exactly who I would want to be reaching out to anyway.”
This targeted reach is a testament to the power of consistent, quality content shared with your professional network. It’s not about having millions of followers; it’s about engaging the right audience with valuable insights.
The Power of AI: Opus Clip in Action
Now, you might be thinking, “That’s great, but I’m not a video editing pro.” The beauty of tools like Opus Clip is that you don’t have to be. Brian, who describes himself as a non-video professional, found the tool intuitive and user-friendly.
Here’s how Opus Clip streamlined the process:
Automatic Clip Generation: The tool analyzed the long-form videos and generated 20-30 short clips.
Smart Scoring: Each clip received a score based on factors like virality potential and topic relevance.
Easy Editing: The interface allowed for simple adjustments to captions and clip timing.
Brian noted, “For me, it was really intuitive. There was a point where I could just insert a video and it automatically created these short clips for me and gave me a score in terms of how well they thought it would do on social media.”
While the tool isn’t perfect (Brian mentioned some challenges with clip start points and caption editing), it significantly reduced the time and effort required to create engaging social content.
Overcoming the Time Barrier: A Solution for Busy Professionals
Let’s face it: your to-do list is probably a mile long. Creating consistent, high-quality social media content often falls to the bottom of that list. But here’s the kicker – it doesn’t have to.
Brian’s experiment proves that with the right tools, you can turn one hour into two weeks’ worth of engaging content. This approach allows you to:
Repurpose existing content: Maximize the value of your long-form videos by turning them into multiple short-form pieces.
Save time: Reduce the hours spent on social media content creation and scheduling.
Maintain consistency: Keep your social media presence active without daily manual effort.
Reach your target audience: Share valuable insights with the professionals most likely to engage with your business.
As Brian put it, “I think just in general, short-form video performs really well on LinkedIn, Instagram, YouTube… that’s just content that people like.”
Breaking Down the Barriers: You Don’t Need to Be a Video Pro
One of the most encouraging aspects of Brian’s experiment is that it doesn’t require professional video equipment or editing skills. In fact, Brian emphasized that for most LinkedIn users, the quality threshold is surprisingly low.
“The threshold of which video quality has to be for a personal LinkedIn… is what I imagine most people that are listening are going to have a pretty low threshold that they have to meet,” Brian noted.
This means you can create impactful content using just your smartphone. As Brian pointed out, “With natural light sources, like windows, anybody could do it.” The authenticity of a simple, selfie-style video can often be more engaging than over-produced content.
The Impact on Authority and Trust
Consistently sharing valuable content doesn’t just boost your visibility – it establishes you as an authority in your field. As Brian explained, “At the end of the day, we all prefer that someone is coming to us and saying, ‘Hey, I heard you or I saw you and I want to work with you.'”
By regularly appearing in your connections’ feeds with insightful content, you’re building trust and credibility. This can transform your business development efforts from constant outreach to inbound inquiries from interested prospects.
Getting Started: Your Action Plan
Inspired to give this a try? Here’s a simple action plan to get you started:
Identify existing long-form content (videos, webinars, presentations) that you can repurpose.
Sign up for a free trial of Opus Clip or a similar AI-powered video editing tool.
Set aside one hour to experiment with the tool and create your first batch of short-form content.
Schedule your posts over a two-week period on LinkedIn (or your platform of choice).
Monitor engagement and refine your approach based on what resonates with your audience.
Remember, as Brian emphasized, “There is no excuse. It’s a very cheap, sometimes free tool depending on if you get a trial. Everybody has the ability to record or shoot a video that would work for it.”
The Future of AI in Content Creation
It’s worth noting that tools like Opus Clip are continuously evolving. Brian’s experiment was conducted with what he called “the worst version” of the tool – imagine the possibilities as these AI-powered solutions become even more sophisticated.
The key takeaway? Don’t let perfectionism or lack of time hold you back. As Brian wisely noted, “Something is better than nothing.” By leveraging AI tools to create and share valuable content consistently, you’re positioning yourself and your business for greater visibility, authority, and ultimately, success.
The world of digital marketing and social media is evolving rapidly, and AI tools are making it easier than ever for busy professionals to stay in the game. By embracing these technologies and committing just a small amount of time, you can dramatically enhance your online presence and connect with your target audience more effectively than ever before.
Connect with Brian Casey
Brian uses his background in sales & inbound marketing strategy to coach clients on creating content that impacts sales and helps businesses reach their ideal buyers. His experience in working with clients spans across all types of businesses in unique markets.
Check out Brian’s IMPACT Bio
Connect with Brian on LinkedIn
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