Email marketing continues to be one of the most powerful tools for growing your business. (Need proof? Check out stat #1 below.)
Although email marketing has been around for decades, it’s everchanging.
New email marketing tools — like AI in email— pop up all of the time. These new tools are helping us do our jobs better and more efficiently, and in turn impacting some of statistics in
I put together this comprehensive list of email marketing statistics that will help you see the importance of communicating with your audience using email.
Table of Contents for email marketing stats
Subscribers
Email open
Email clicks
Mobile usage
Return on investment
Frequency
Content
AI in email
Subject line
Personalization
Automation
What marketers say
What small business owners say
Subscriber email marketing statistics
On average, consumers in America spend 5+ hours checking email on a typical weekday. – Adobe
99% of email subscribers check their email every day. – Optinmonster
58% of people check their email first thing in the morning – Optinmonster
51.4% of emails are opened on an Apple iPhone. – Litmus
49% of consumers state they would like to receive weekly promotional emails from their favorite brands. – Statista
61% of email subscribers would like to receive promotional emails at least once per week. – MarketingSherpa
61% of consumers prefer to be contacted by brands through email. – Statista
4.6 billion – estimated number of daily email users by 2025. – Statista
51% of online shoppers prefer email communications more than any other channel to receive promotions – eMarketer
Email marketing open statistics
31.3% – 35.7% is the average open rate of an email – WPShout
42% of subscribers open based on the email sender name – Mirabel’s Marketing Manager
Welcome emails have an open rate 2.5x times higher than other emails. – Oberlo
Email click statistics
77% of small businesses average email click-through rates between 1% and 10%. – AWeber
61% of small businesses with effective or very effective email copy have click-through rates of 6% or higher. – AWeber
The average open rate for abandoned cart emails is 39.1%. – Hotjar
You can increase your click-through rates by 300% when you add a video to your emails. – Martech Advisor
Mobile device statistics
46% of emails are opened on mobile devices. – Litmus
40% increase in clicks when emails are optimized for mobile – Cognism
Email marketing ROI statistics
Companies average a return on investment of $36 for every $1 spent on email marketing. – Litmus
Email marketing is 40 times more effective at acquiring customers than Twitter and Facebook combined. – McKinsey
Send frequency statistics
54% of small businesses send emails at least once per week. – AWeber
347 billion emails were sent and received each day. – Statista
Email content statistics
64% of small businesses say their email copy is effective or very effective. – AWeber
94% of small businesses write their own marketing emails instead of outsourcing their copywriting. – AWeber
On average, emails contain 434.48 words. – AWeber
The average email takes 3.3 minutes to read. – AWeber
50% of emails contain less than 300 words. – AWeber
AI in email statistics
51% of business believed that using AI in email was more effective than traditional emails – Statista
41% of businesses say that AI leads to higher revenue generation from marketing emails – Litmus
35% of marketing professionals stated using AI in some capacity in their email campaigns – Ascend2
Email subject line statistics
Email subject lines contain 43.85 characters on average. – AWeber
Only 6.9% of email subject lines contain emojis. – AWeber
60% of email subject lines use sentence-case capitalization, 34% use title-case capitalization, and only 6% use all lowercase capitalization. – AWeber
31% of email senders use personalization in their subject lines – Gartner
47% of email recipients open an email based on the subject line alone. – OptinMonster
Email marketing personalization statistics
82% of email opened more often when using personalization compared to non-personalized emails – G2
86% of consumers stated they would share their email address in exchange for personalized experiences and exclusive incentives – Airship
Email automation statistics
64% of businesses use email automation to improve their marketing processes. – Email Monday
31% of email orders is generated through an automated email – Exploding Topics
What marketers say about email
31% of marketers say email newsletters are the best way to nurture B2B leads. – Content Marketing Institute
64% of B2B marketers use a dedicated email marketing platform. – Content Marketing Institute
40% of B2B marketers claim that email newsletters are the most important tactic in their content marketing strategy. – Content Marketing Institute
What small business owners say about email marketing
79% of small businesses say email marketing is important to their business strategy. – AWeber
60% of small businesses say their email marketing strategy is effective or very effective. – AWeber
43% of small businesses have 500 or less email subscribers. – AWeber
42% of small businesses with over 500 subscribers have effective or very effective email marketing strategies. – AWeber
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