About this Episode
Anyone who hangs around the HubSpot ecosystem knows that new products and updates get rolled out at a dizzying clip.
One of our resident HubSpot experts, Jess Palmeri, stops by our show every couple of months to explain what’s new, what’s noteworthy, and what’s on the horizon.
HubSpot has been dabbling in AI for a while now, with some tools stuck in Beta or offering limited in functionality. Now, though, these tools are ready for prime time.
Introducing Content Hub
The HubSpot CMS (or content management system) is now known as Content Hub, and the newly reimagined tool is designed to take some of the best elements of Marketing Hub and the former CMS Hub and throw them together into a brand-new product. You’ll get updated AI features to help you create content faster than ever before.
At the Starter level you’ll be able to access:
AI blog functionality
Content Assistant
AI image generator
Just like with other AI tools, you can input a prompt and get a generated output. And, just like with other AI tools, the quality of what you put in determines the quality that you get out.
You can prompt the tool with a little context about what you’re looking to write (and even include keywords you’re trying to target) then let the tool suggest blog titles, with search volume pulled in from SEM Rush. You can continue to let the tool generate your blog outline complete with description, and paragraph headers, and then finally let the tool generate a first draft that’s ready for editing and revision. (Learn more here)
You can do the same for images.
When you jump up to Pro, you’ll get access to more advanced tools like:
Brand Voice: Train the HubSpot Content Assistant to follow the personality and tone traits of your company’s writing style. (Learn more here)
Content Translations: Let AI translate your existing blog content into multiple languages.
Content Remix: Take a piece of content (like a blog post) and remix that piece of content in different formats for multiple channels. (Learn more here)
AI-Generated Blog Narration: Automatically generate audio versions of your blog content.
Podcasts: A slew of AI-powered tools help you produce podcast content easier than ever before. (Learn more here)
At the Enterprise level, you get more tools to help you manage the content production process, including functionality across multiple domains and some other high-end abilities.
But, Jess notes, you might not automatically get these updates, even if you’re a current CMS customer. Talk to your HubSpot Customer Success representative to see what’s available.
Lastly, Jess reminds us that HubSpot’s new AI tools are designed to fuel Ideation, not produce content on their own. As we always say, it’s imperative that you keep a human in the loop to safeguard against hallucinations, plagiarism, and soulless content that gives inbound marketing a bad name.
Connect with Jess
As IMPACT’s Head of HubSpot Training, Jess Palmeri guides teams to HubSpot mastery — no matter what their starting point.
Learn more about Jess on her IMPACT bio page
Connect with Jess on LinkedIn
Learn how we help teams get more from HubSpot
Keep Learning
Read: The Ultimate HubSpot Marketing Migration Checklist
Read: Best HubSpot Integrations: 22 to Supercharge Your Marketing and Sales
Watch: HubSpot Updates: New Tools and Features to Kick Off 2024
