Market pressure

Every competitor faces pressure, and it varies by industry, consumer/investor segment and geography. This applies to services, products, ideas, organizations, jobs… whenever there’s a choice and a market. The pressure might push you to be:

Cheaper

Simpler

Dumber

More short term

Easier

Coarse

More convenient

Hyped

But it’s also possible to choose a marketplace that rewards:

Durability

Difficulty

Elegant design

Resilience

Thoughtfulness

Higher performance and efficiency

Patience

A real challenge is in trying to bring the desires of one segment to the other. That’s difficult indeed.

Choose your customers, choose your future.

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