Assie Khoussa’s ability to show up as herself on Instagram plays an integral role in the success of her small business. Learn how the entrepreneur’s authenticity and relatability won over her customers.
Social media is a growing channel in the B2B industry. Classically, social media was looped into brand. With few real opportunities to track and measure social media, it wasn’t seen as a channel that offered anything outside of brand awareness. However, that is changing. As B2B companies understand more of what social media can do, […]
